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Our Values

Group Corporate Values

At General & Medical, we value;

  • Our independence: This ensures a neutral approach to risk and gives us the best way to work with clients in determining their insurance needs.
  • Our expertise: We consider ourselves to be leaders in our field and take great pride in our staff who we train carefully on an ongoing basis to be experts in the roles they fulfil for the company.
  • Our passion: We show attention to detail and devotion towards our work, our clients and our industry.
  • Our transparency: We believe in openness and clarity when working with our clients, and partners across our industries.
  • Our customer service: We pride ourselves on our great client service.

Group Values, Culture & Financials

Supported by our expertise and financial strength, General & Medical put long-term profitability before short-term growth. We have clearly defined financial and non-financial objectives for the General & Medical Group of companies as a whole and for each of the companies within the Group.

We aim to be one of the UK’s leading providers of healthcare, creating lasting value through the provision of quality products and services. Above all we strive to meet our clients needs and give them peace of mind. We will achieve these things through our employees whose dedication and expertise we recognise and value.

We have continued to work towards achieving our objective to raise General & Medical’s profile and increase our market share. We have successfully:

  • Increased direct sales activity by building a strong team of direct sales people.
  • Increased sales of introduced business by growing our broker support team and building new relationships with intermediaries.
  • Developed and implemented a new cutting edge, browser-based administration system which has:
    • Secured our capacity to continue delivering first class customer service to our growing client base.
    • Further improved our ability to flex our products and services to the needs of our clients and business partners.
  • Continued to differentiate ourselves, as specialists in our field, by developing and launching new, innovative products that stand out from the competition.
  • Made a difference to the communities we operate in through The General & Medical Foundation, and by increasing our fund-raising for good causes and our sponsorship of local sports clubs and youth Groups.
  • Building on solid foundations, we will continue to grow steadily. Our clients will feel secure, knowing that we will be here when they need us.
  • The General & Medical Group is a family owned Group with the owners still actively involved in the business. Read more about our financial stability.

Staff Training

Investing in our people We are an equal opportunities employer. We employ people based on their ability to do the work they are employed by us to do. We do not discriminate, we employ people from many different backgrounds, of any gender or race and irrespective of whether they have any disability.

We recognise the importance of a full training programme to ensure that all staff are efficient and competent in their roles. Our staff undertake medical training, with regular assessments in terminology, anatomy, physiology and medical billing. Members of our Medical Advisory Panel also assist in staff training by providing in-house workshops and/or lectures. We encourage each member of staff to take responsibility for their own personal development with written plans that are discussed and updated at regular 1-2-1 review meetings. An open atmosphere, a spirit of informal dialogue, an impeccable organisation in the background - all combine to form our distinctive corporate culture.

Find out more

If you would like any further information, please contact us.

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© 2026 General & Medical Insurance Ltd. Registered in Guernsey No 43984. General & Medical Insurance Ltd are authorised and regulated by The Guernsey Financial Services Commission. Our GFSC Reference is 1028569 and this may be checked at www.gfsc.gg